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An OpenJung project

Brand & identity

A shared reference for how we look, speak and belong. For everyone introducing PurrJung or creating something for it.

Brand assets

Version 1.0

PurrJung’s cream-and-ginger watercolor brand cat
PurrJung

A little closer to your cat.

01Our brand family

OpenJungPurrJung

PurrJung belongs to OpenJung. It is the cat observation project in the OpenJung brand family.

OpenJung brand guide

We share curiosity, clear explanations and room for individual differences. PurrJung keeps its own name, watercolor artwork and warm visual style. OpenJung’s Cats appearance explores human personality playfully; PurrJung helps caregivers observe real cats. Brand affiliation does not change either project’s data or licensing terms.

02Name & purpose

Name

PurrJungpurrjung.org

PurrJung is one word, with a capital P and J, in every language. Use purrjung.org in public links. Keep OpenJung’s capital O and J in the parent credit.

Cat personality observations

PurrJung is a free OpenJung project that helps caregivers notice everyday cat behavior. Its four dimensions and 16 character types provide a playful starting point for observation, reflection and practical care.

The 16 types are a creative framework, not a validated animal classification or a veterinary assessment. Make room for unobserved behavior, balance and change. Avoid claims of diagnosis, guaranteed compatibility or open-source availability for this project.

03Visual language

Use the current brand cat with the PurrJung wordmark. Keep the complete face, natural proportions and a quiet background. At small sizes, use the supplied icons rather than shrinking a detailed scene.

Warm paper. Grounded color.

Paper#FAF6F0
Surface#FFFDFA
Ink#352E28
Secondary text#655B50
Terracotta#A9471D
Soft border#E9E2D8

Friendly headlines, clear reading

Nunito · 800

PurrJung

Aa Bb Cc · 0123
Sora · 400–600

A little closer to your cat.

Aa Bb Cc · 0123

Nunito 800 gives the wordmark and headlines their warmth; Sora 400–600 carries body text and controls. Both Latin families are self-hosted. Use appropriate local-script fallbacks, comfortable line spacing and readable contrast.

Leave generous space, use softly rounded cards and quiet borders, and let the cats provide the detail. Keep touch targets at least 44 px, keyboard focus visible and motion optional.

04Illustration

Natural-proportion storybook watercolor: believable adult cats, transparent washes, sparse light-brown pencil outlines and warm ivory paper. Personality comes from a pose, a place and a small everyday moment.

PurrJung’s cream-and-ginger watercolor brand cat
01Brand cat
A PurrJung INFP watercolor character portrait
02Type portrait
An imagined observation scene featuring the same INFP character
03Everyday scene
  • Keep the subject complete, with at least 8% breathing room. Preserve the ears, eyes and useful scene details.
  • Keep names, codes and captions outside the bitmap. Distinguish the brand cat, type portraits, appearance avatars and editorial scenes.
  • Avoid toy-like proportions, oversized glassy eyes, fantasy coats, costumes and badges. Coat color or breed never determines a personality result.

05Voice

Warm, curious and specific, like a thoughtful cat-loving friend. Describe what someone can observe and what they might try, while letting the cat choose distance and participation.

Use

Does your cat watch a new toy first, or move closer right away? Notice what changes when the room is quiet.

Avoid

This breed is always friendly, and this type guarantees a perfect companion.

Clearly label fictional scenes. Separate observation suggestions from research claims, and explain uncertainty without judgment.

How observations work

06Brand assets

Current exports from the same illustration system used on the site. Keep their proportions, colors and intended backgrounds.

Use these files to introduce PurrJung with its OpenJung credit and a link to purrjung.org. Availability for download does not grant a new license to the artwork, fonts or project source. Do not imply a separate partnership or endorsement.